Phaedra Hise -- writer, speaker, enthusiast


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Covers and Features...Profiles...Immersion/Essays

 

 

 

 

Recruiters in Richmond say that the first step they take with any résumé is to do a Google search on the applicant and look at the person’s online history. That means anyone looking for a job should first find out what’s there. Googling your own name isn’t an ego trip; it’s a new-media necessity.

 

To win a major race such as the Tour de France, "You have to have the attitude that you can win on a Huffy," says David Zabriskie, who holds the Tour de France's fastest time trial to date. In reality, Zabriskie rides a supremely tricked-out bike that he and Felt's engineers worked closely together on—improving it by stiffening the frame, making it lighter and more aerodynamic. --Popular Mechanics

 

What's quickly apparent to a visitor is that the Inn at Little Washington's awards and distinctions result from near-religious devotion to customer service. One example: On the wall of the inn's kitchen, owner Patrick O'Connell, 59, bares his restaurateur soul, giving dimensions to the customer experience with five Zen-like stages spelled out in paint: anticipation, trepidation, inspection, fulfillment, and evaluation. That display serves as a mantra for staff, meant to inspire empathy with customers - an empathy that can then be channeled into world-class service. --Fortune Small Business

 

Debra Ruh liquidated her 401(k) and savings accounts to launch TecAccess. At 49, Ruh has an easy laugh, a motherly persona, and a sharp business mind. She set up TecAccess as a for-profit firm, though many of her competitors are nonprofits. "We didn't want to be marginalized," she says. "We wanted to emphasize that this is good for business." -- Fortune Small Business [cover]

 

Women now hold 59 percent of all college degrees, and are moving rapidly into traditionally male-dominated fields, such as engineering and computer science, that prepare them to launch scalable companies, as opposed to the stereotypical home-based catering business. These days it's often the woman who founds a couple-owned company, then brings in her husband. --Fortune Small Business

 

 

The shop floor at Specialty Blades smells like machine oil, but nary a drop of the greasy glop can be seen. The bright, airy room is so quiet that the few scattered workers chat between stations without raising their voices. The robotic cutting machines gleam, the racks on the metal shelves are neatly labeled, the floor is pristine. Since when does the gritty world of small manufacturing look like this? --Fortune Small Business

 

 

Terrifying tales of wicked workers, and how to avoid them. Read about the drunken forklift driver; the turncoat second-in-command and the identity theft artist. Almost sounds like a circus sideshow, doesn't it? --Fortune Small Business

[click on cover to see pdf of story layout]

 

 

Last year a record number of Americans started companies. Some 66% tell pollsters they want to be their own boss one day. Here's why entrepreneurship has become a national obsession and what that means for the future of business. --Fortune Small Business

[click on cover to read profiles]

 

The busy factory has been hiring workers by the thousands, laborers who monitor the robotic machines that shape gears, rods and sheet metal that eventually become giant yellow bulldozers that are sold worldwide. Americans might be surprised to know that this industrial success story isn’t based in China or Mexico, but in Peoria. It’s the Caterpillar plant that makes D-series machines including the famous D9. Wait a minute, isn’t American manufacturing a dying industry? We’ve farmed out those jobs to cheap-labor nations in Asia and Latin America, right? Wrong. --Popular Mechanics

 

Tiny kindergartners backstroke or dog paddle the length of the pool, bike on pink cruisers with training wheels, and run across finish lines flashing grins at the camera. Triathlon for kids is poised to become the next soccer, with kids as young as five signing up for teams and races. --Inside Triathlon

 

 

 

When my husband decided to start a beverage company, I knew what we were in for. After all, I had been a business journalist for a dozen years, writing about startups. My husband was a smart MBA with entrepreneurial drive, I told myself, and I would be the supportive wife with exceptional business sense. In five years, he would sell the company to Pepsi and cash out. Of course you've already guessed it: I was dead wrong on nearly every count --Inc.

 

 

 

The only mistake that JFK Jr. made was in not realizing that he deck was stacked and he wasn't dealing. No single factor caused this crash, it was what safety investigators call a "cascade." --Salon [front page]

 

 

 

In 1905, the Wright brothers enjoyed a complete monopoly on heavier-than-air aviation. They had the world's only working airplane, were the only pilots able to fly it, and had applied for a formidable patent on any plane with three-axis control. Yet within five years they would regularly be surpassed by competitors, and before the Golden Age of Aviation arrived in the 1920s, the Wrights were out of the aircraft business entirely. What happened? --American Heritage Invention & Technlology

 

 

Can going online make you healthier? --Glamour